The global diamond sector today faces a number of challenges related to ensuring non-conflict origin diamonds and responsible sourcing, promoting transparency, eliminating industry misperceptions, and by raising public awareness of its work. They can seriously undermine the sustainability of the industry and therefore require concerted action. Thus, ALROSA is engaged in creating and improving the efficiency of international sectoral mechanisms, designed to promote responsible business practices, develop industry self-regulation and build trust consumers through multilateral cooperation in international industry organizations.
Kimberley Process and World Diamond Council
ALROSA is actively involved in the Kimberley Process (KP), permanent intergovernmental forum aimed at preventing conflict diamonds from entering legitimate global trade in rough diamonds. The Company participates in the work of KP within the delegation of the World Diamond Council (WDC), industry’s single representative with an Observer status. ALROSA has always been represented on its board since the establishment of the organization in 2000. In 2016-2017, the Company was the WDC president.
ALROSA takes part in the KP Intersessional and Plenary meetings, day-to-day activities of its working bodies as well as peer review visits to check the members for compliance with the KP minimum requirements.
Responsible Jewellery Council
In 2016, ALROSA joined the Responsible Jewellery Council (RJC), international not-for-profit organization established to strengthen consumer confidence in jewellery supply chain, enhance corporate social responsibility, protect the environment and promote ethical business conduct.
In 2017, ALROSA was elected to the RJC board of directors. Following the results of an independent audit in December 2017 ALROSA was certified as compliant with the RJC Code of Practices for the period of three years.
To contribute to the objectives of the organization ALROSA participates in further development of the RJC standards, primarily from the perspective of due diligence for diamond supply chains.
Diamond Producers Association
In 2015, in alliance with the world’s other major diamond mining companies, ALROSA established the Diamond Producers Association (DPA) aiming to promote diamonds as a category in global markets in order to maintain and increase demand and ensure sustainable development of the diamond industry. Company is an active participant in a number of DPA global projects in different areas, including differentiation between natural and synthetic diamond markets, unification of diamond nomenclature and terminology, ensuring that natural and laboratory-grown stones do not get mixed in the pipeline, diamond industry advocacy, and promotion of diamonds as a category in regional markets.